Governance of inter-organizational relations and supply chain management: The case of franchising networks


  • Allegre Thierry
  • Fulconis François
  • Paché Gilles


  • Marketing channel
  • Franchise
  • Supply chain
  • Network
  • Service

document type



Since the 1980s, the franchise relationship has given rise to numerous investigations in the fields of marketing and distribution. It refers to a contract between two legally independent companies, the franchisor and the franchisee. The franchisor owns a brand and/or a concept, while the franchisee exploits the franchisor’s brand and/or concept. Based on an inter-organizational collaboration without subordination, the franchise relationship raises the question of its governance from a dual perspective, financial and commercial. On the other hand, the logistics dimension has rarely been addressed in the literature. This article, which is programmatic in nature, indicates the presence of a research perspective at this level and highlights the issues at stake.

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