Les prochains séminaires méthodologiques de la MEGA ont lieu prochainement :
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Vendredi 14 mars, 10h-12h (in English): Presentation of BERT topic modeling - This methodological seminar will offer an overview of BERTopic, a state-of-the-art topic modeling technique based on machine learning that is extensively used in Natural Language Processing (NLP) applications to infer topics within unstructured textual data and images. It will also highlight its applications in marketing, with examples from ongoing projects on the metaverse and the influencer/creator economy. This presentation, will be done by Changxu (Victor) LI a PhD researcher at KU Leuven and a visiting scholar at Goethe University Frankfurt. His research lies at the intersection of marketing strategy, AI, digital marketing, and service marketing.
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Vendredi 25 avril (in English ) : Use of AI in literature reviews - Because this presentation will be done by Mickael RINGVAL at HEC Montreal, the exact timing still needs to be confirmed because of the time difference between Montreal and France
- Vendredi 20 juin (en Français ) : Présentation par Béatrice PARGUEL, chercheuse au CNRS et directrice de Recherche à Paris Dauphine, de la macro Process de Hayes, un outil d'analyse statistique qui permet d'évaluer les modèles de médiation, de modération et de processus conditionnels via des analyses de régression.
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