- Organisational context
Creativity might be a prerequisite of technological innovation or an element of it. This article seeks to extend both prior studies that analyse which organizational contexts foster innovation ambidexterity without considering creativity and research that demonstrates a mediating effect of creativity on organizational performance without accounting for innovation ambidexterity. An empirical study of 307 French firms reveals that creativity is a missing link between the organizational context and ambidexterity, a result with interesting implications relative to the prerequisites for creativity and innovation ambidexterity. Managers thus should implement an organizational context that encourages creativity, rather than directly emphasising innovation ambidexterity.