Gestion du conflit et management interculturel dans le canal de distribution: une analyse des déterminants et des effets du conflit sur la satisfaction des acteurs. Application au cas de la grande distribution au Vietnam.

auteurs

  • Vu Hoang Linh

mots-clés

  • Producer-retailer
  • Vietnam
  • Management
  • Retail
  • Culture
  • Intercultural management
  • Conflict
  • Conflit
  • Culture
  • Management
  • Retail
  • Management interculturel
  • Producer-retailer
  • Vietnam

type de document

THESE

résumé

The thesis focuses on dyadic customer-supplier relationships in the context of etailing in Vietnam. The thesis explores modes of conflict resolution, according to different cultures and in particular Asian culture with the case of Vietnam. A quantitative field allows to validate Hofsted's typology as well as the hypotheses based on the conflict and its modes of resolution in various cultural contexts.

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