Gestion du conflit et management interculturel dans le canal de distribution: une analyse des déterminants et des effets du conflit sur la satisfaction des acteurs. Application au cas de la grande distribution au Vietnam.
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auteurs
mots-clés
- Intercultural management
- Conflict
- Culture
- Management
- Retail
- Producer-retailer
- Vietnam
- Producer-retailer
- Management interculturel
- Retail
- Management
- Culture
- Conflit
- Vietnam
type de document
THESErésumé
The thesis focuses on dyadic customer-supplier relationships in the context of etailing in Vietnam. The thesis explores modes of conflict resolution, according to different cultures and in particular Asian culture with the case of Vietnam. A quantitative field allows to validate Hofsted's typology as well as the hypotheses based on the conflict and its modes of resolution in various cultural contexts.
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